Alibaba has opened the first European store in Madrid. In this piece, LZ Retailytics answers the most striking questions that come up following the move of the Chinese giant.

Who is this player? Could it be a threat? What are the implications for local retailers and manufacturers? What are its plans for the region?

'Put into context: Alibaba opens first store in Europe'

This analyst paper provides valuable insights leveraged from our LZ Retailytics´Analysts,  with a special focus on 

  • Amazon
  • Spain
  • Europe



Will Alibaba be the next disruptor?

Get Analyst View 'Alibaba opens first store in Europe '