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Amazon Introduces Instant Pick-Up

Amazon Pickup
Photo: Amazon
Amazon Instant Pickup allows Prime members to collect orders within two minutes.

Amazon has introduced a new, free service for Prime and Prime Student members, allowing them to order items to pick up in two minutes or less across five US college locations.

Items available with Instant Pickup include snacks, drinks and electronics as well as popular Amazon devices. Instant Pickup orders are ordered via the Amazon Shopping mobile app and collected from Amazon lockers. The service can be used by any Prime member.

The company said that this new service responded to a customer desire for convenience and to be able to receive items even faster. Amazon now has 22 student pickup locations and said it expected to bring the two-minute service to more customers soon.


Reinventing Convenience

We are seeing more and more examples of Amazon working to shorten delivery times and get items faster to customers. Amazon Prime Now delivers in one hour, Amazon Fresh PickUp in 15 minutes and now we have a service that promises two-minute delivery times. This is a trend that we can expect to see continuing from Amazon, which is single-mindedly pursuing rapidity and convenience for customers.

 The Instant Pickup service is essentially a student convenience store for the modern age. Stocking items that any student might need in a hurry, such as groceries, phone chargers and health & beauty essentials, it makes life even easier by delivering the items to handy lockers where they can be easily collected.

Is this a service that could be expanded outside of the college environment and to other geographies? Definitely. In fact to us it seems to be a bit of a more modern twist on the UK Argos concept, which has evolved from a 1970s catalogue pick-up business to a sleek click & collect operation… just add more consumables, a mobile-only interface and some lockers. It could of course also work on the high street, in shopping centres, Whole Foods stores or any other high traffic location.

Topics: Amazon