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Discounters: Thriving in the Toughest Markets

Discounters: Thriving in the Toughest Markets
Photo: LZ Retailytics
LZ Retailytics forecasts Europe’s most nationally dominant grocery retailers to lose market share to discount specialists.

The most challenging European grocery markets to enter have always been those where two leading retailers tower above competitors, dominating through their sheer size. But now this supremacy is fading. LZ Retailytics forecasts that even the most impressive of these power duos are set to lose market share to discounters.

While leading players gain diminishing returns from expansion, due to cannibalisation and saturated demand, discount specialists are enjoying growth momentum through new store openings and an increased share of wallet.

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Topics: Schwarz Group Aldi Reitangruppen Dansk Supermarked