French cooperative Les Mousquetaires Intermarché will open its first store in Warsaw this year. While the ambition of the retailer to reach the Polish capital city has already been known for months, newspaper Dlahandlu reports the opening is planned for September 2017. Another store is expected for 2018 in a shopping mall in the northern part of the city.
The synergy with the usual nearby Bricomarché DIY store will be difficult to achieve in urban areas, where strongly established international operators are already trading. In middle-tier cities, Intermarché faces local players, such as Polomarket and Stokrotka; as well as rapidly growing Dino (+117 supermarkets in 2016). Despite this, Intermarché's decentralised structure and international backing makes it a fierce competitor. Its expertise in fresh with instore production (meat processing, bakery) is a strong USP versus competitors. For this reason, LZ Retailytics anticipates solid growth for the supermarket chain with turnover expected to increase by 6.1% annually over the next five years.
With contribution from Senior Retail Analyst Sebastian Rennack.