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Local Heroes Rise in CEE

Photo: LZ
Local heroes rise amidst struggling multinationals and thrifty discounters in CEE.

Grocery retailers in Central and Eastern Europe (CEE) are developing twice as fast as the total European grocery retail market. LZ Retailytics forecasts a compound annual growth rate (CAGR) for the region's retailers of 6.9% to 2022, while the rest of Europe will grow by just 2.9%.

In the past, multinational retailers have led the development of organised retail in the region. Now, the standardised ‘one-size-fits-all’ approach is failing fast. Consumers are turning away from players that do not adapt sufficiently to national market needs. As a result, local heroes are rapidly extending their footprint in their home territories.

Regardless of the assortment offered, price remains a key factor, providing discount banners such as Lidl and Aldi with the opportunity to expand faster than the market. However, an increase in local assortment is noticeable here too.

In this report, LZ Retailytics spotlights the major retail developments for the region on a more granular level, while highlighting key grocery players to keep an eye on for the future.

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Topics: Lenta ATB X5 Retail Group