Smart Intelligence for Grocery Retail in Europe

Sign up to receive our Analyst Views

 
Receive Analyst Views ›
 

Prepare for Disruption in Belgium

Prepare for Disruption in Belgium
Photo: LZ Retailytics
How much of a threat is Dutch Jumbo’s market entry for established players in Belgium?
How much of a threat is Dutch Jumbo’s market entry for established players in Belgium? Dutch Jumbo plans to open its first Belgian stores at the end of 2019. According to a Dutch newspaper, CEO Frits van Eerd revealed that the Dutch number two will operate large, Foodmarkt-like stores. We assume that Jumbo will launch a new superstore concept, leveraging expertise from its larger stores and inspired by its own foodservice specialist La Place.

With an ELDP-strategy and a more appealing store layout, this could not only be a threat for Belgium’s number one Colruyt and its no-frills stores but also for the Benelux leader Ahold Delhaize and its two supermarket banners operating in Belgium: Albert Heijn (AH) and Delhaize.

Get the report now

Topics: Jumbo Ahold Delhaize Colruyt Group