Grocery e-commerce may be turning various established retail habits upside down, but it seems impossible for this format to neglect private labels. From LZ Retailytics research, it has emerged that grocery online is the second largest channel in terms of private label penetration across Europe, after the discount channel.
The share is mainly driven by physical store operators running online shops. These retailers have a clear competitive edge as they can build on their existing expertise, managing sophisticated and well-established grocery private label lines. This is an advantage that they should further cultivate at a time when retail disruptor Amazon is still in its infancy in the segment.
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