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Put into context: Alibaba opens first store in Europe

Put into context: Alibaba opens first store in Europe
Photo: LZ Retailytics
Alibaba has opened the first European store in Madrid.

Alibaba has opened the first European store in Madrid. In this piece, LZ Retailytics answers the most striking questions that come up following the move of the Chinese giant.

Who is this player? Could it be a threat? What are the implications for local retailers and manufacturers? What are its plans for the region?

We believe there is definitely more to come.

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Topics: Amazon