Tesco has announced the appointment of Matt Simister to the position of CEO Central Europe. At the same time Tony Hoggett was announced as CEO Asia. These appointments come as Trevor Masters, CEO for Tesco International, prepares to step down in May.
The regional positions are new roles, which Tesco says reflect the greater focus to the two parts of its international business following the sale of its operations in Turkey. Both roles will have representation on Tesco’s executive committee.
Tesco’s latest reshuffle of its management board reflects some of the behind-the-scenes refocusing that is going on at the retailer, leaving no stone unturned. The international businesses had both previously been overseen by Masters in his role as CEO International, but this move makes sense for the two main parts of Tesco’s international business – particularly with Brexit looming, which potentially makes the management of these businesses from the UK more complicated.
Most recently Director for Fresh Food and Commodities, Matt Simister spent three years as Commercial Director for Tesco’s businesses in the Czech Republic and Slovakia. This gives him a strong understanding of the business in Central Europe. While the economies in the region remain tough, Tesco is aiming to centralise operations into one regional organisation and has marginally been reducing its space across markets including Poland and Hungary in the short term. According to LZ Retailytics rankings, Tesco is the leading retailer in Hungary and currently holds the number three position in the Czech Republic and Slovakia as well as the number five position in Poland.