Swedish grocery leader Ica Gruppen delivered convincing sales growth across all its grocery formats in 2017. Still, its competitor Axfood beat the grocery leader both when it comes to sales growth rates and like-for-likes.
Russian Lenta wants to strengthen its market position by expanding its food private labels. The retailer will focus on the standard and premium private label segments to increase customer loyalty. As a result, the company targets a revenue share of 18-20%, up from currently 12-14%.
Yesterday, Axfood opened its new Hemköp City flagship store which is piloting the banner’s new Vego concept for vegetarian food. The main aim is to inspire so-called flexitarian shoppers to try alternatives to meat by co-merchandising the two within each category.
Axfood is to launch an online pharmacy through a jointly-owned e-commerce company called Hubia. Other shareholders are Novax, Axfood’s investment subsidiary, and the three entrepreneur founders of the site LensOn, selling lenses online.
Axfood has acquired the pre-packed grocery bag specialist Middagsfrid. According to the Swedish grocery retailer, the company delivers to around 300 Swedish towns and cities and last year had a turnover of approximately SEK75mn. (EUR7.92mn).
Swedish grocery retailer Axfood has decided to expand the grocery e-commerce trial for its Willys budget superstore chain. In addition to Stockholm, Gothenburg, Uppsala and Norrköping the retailer is now expanding both click & collect and home delivery to the third largest city Malmö, northern outpost Luleå, Köping and Bro.
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