LZ Retailytics forecasts Dansk Supermarked will become the largest grocery retailer in Denmark in 2019. Driven by expansion of its popular Netto discount banner, it will then overtake the current market leader, Coop Danmark.
Dagrofa’s Meny supermarkets have introduced a new discounter price matching scheme, called DiscountMatch, as reported by Danish retail magazine, Dansk Handelblad. The scheme will actively match the prices of 500 basic, permanent SKUs to those of Netto and Rema 1000.
Dansk Supermarked has bought the leases for 81 of the 91 Kiwi discount stores or plots previously put up for sale by its competitor Dagrofa. More than half of the stores are to be converted to its own Netto discount banner and the rest to be sold on to other retailers or companies.
Denmark’s third largest grocer Dagrofa has decided to admit defeat in the merciless Danish discount channel by discontinuing its Kiwi banner. The retailer has given up hope of turning the smallest discount chain in the country into a profitable operation.
LZ Retailytics’ team of senior analysts is bringing our analysis platform to life but their knowledge and experience extend well beyond that. They specialise in new store formats, e-commerce, private label, hard discount and more. From time to time they share their viewpoint about current topics and trends, backed by robust data from LZ Retailytics.