Dagrofa’s Meny supermarkets have introduced a new discounter price matching scheme, called DiscountMatch, as reported by Danish retail magazine, Dansk Handelblad. The scheme will actively match the prices of 500 basic, permanent SKUs to those of Netto and Rema 1000.
Dansk Supermarked has bought the leases for 81 of the 91 Kiwi discount stores or plots previously put up for sale by its competitor Dagrofa. More than half of the stores are to be converted to its own Netto discount banner and the rest to be sold on to other retailers or companies.
Denmark’s third largest grocer Dagrofa has decided to admit defeat in the merciless Danish discount channel by discontinuing its Kiwi banner. The retailer has given up hope of turning the smallest discount chain in the country into a profitable operation.