Italian discount leader Eurospin has launched an organic private label line named ‘Amo Essere Biologico’ (I love being organic), the website Italiafruit writes. There are 18 different products featured on its dedicated site.
Eurospin has its eyes on new markets like Bosnia, Croatia and, in the long term, USA, its CEO Romano Mion told Italian Food magazine. This is because, according to the magazine, Mion sees the national coverage of the Italian hard discounter as close to complete.
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