Siberian multi-format retailer Holidey has launched a new hard discount concept under the ‘Boom’ (‘Бум’) brand. The first seven stores are already open in Novosibirsk and the surrounding regions. This recent addition is Holidey’s second discount banner following the launch of soft-discount network 'Holdi' several years ago.
Russian number two grocery retailer Magnit may acquire one of the largest multi-format retailers in Siberia, Holidey Klassik. The latter operates almost 500 stores across several formats in the region, with annual gross revenues for 2016 at more than EUR1bn.
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