Local Russian discounters are strongly anchored in their home turf in Siberia. National leaders X5 and Magnit, with standard commercial concepts and increasing logistics costs face major challenges as they expand in the region.
Russia’s first hard discounter, the DA! banner created by Okey Group in 2015, is gaining momentum. Like-for-like results for the Moscow-based chain show growth at more than 60% during the first half of the year.
Russian big box retailer Okey is testing Scan&Go checkout solutions in one of its Moscow hypermarkets. Is this part of an innovation strategy or just one of a number of measures aimed at achieving cost savings while at the same time increasing customer convenience?
Okey Group has announced plans to triple the store network for its DA! discount chain within the next three years. The development of its hard discount concept has become a priority owing to limited growth opportunities in its traditional hypermarket and supermarket formats.
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