Europe’s toughest grocery markets have long been dominated by two retailers towering above their competitors. But now this supremacy is fading as even the largest of the power duos are forecast to lose market share to discounters.
Norwegian Reitangruppen aims to open around 55 new 7-Eleven convenience stores in Denmark, the Danish newspaper Berlingske Business writes. Through this plan, the chain hopes to reach its maximal potential of 250 stores in the country within the next five years.
In Norway, Europe’s discount-densest country, entry-price stores will continue to outgrow other grocery formats, LZ Retailytics forecasts show. Already claiming over half of total grocery turnover, the discount channel is expected to achieve double-digit growth between now and 2022.
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