Discounters are mutating into supermarkets, adding brands, freshness and service. Will Lidl and Aldi sacrifice their success model for quick sales gains? Or is “supermarketisation” the next step towards international leadership?
Rewe is trying to make grocery e-commerce palatable to its independent shopkeepers. Owners of Rewe supermarkets will be offered financial incentives for offering click & collect options in their stores or co-operation with the centralised home delivery service.
Due to an alleged investment backlog, Rewe Group’s eponymous supermarket division has decided to speed up the conversion of the Sky supermarkets, over which it gained control in late 2016. At that time it entered a 55:45 joint venture with the North German co-operative Coop (DE).
The grocers in Germany are sanguine about what to expect in 2018, a survey by Lebensmittel Zeitung has found. The macroeconomic situation looks positive, but there are concerns about increasing costs, especially for energy; and heightened pressure from the competition.
Kaufland’s discontinuation of its home delivery service at short notice has brought competitor Bringmeister temporary troubles. As reported by Lebensmittel Zeitung, the Edeka-owned service provider fell short of various key food items in the important week running up to Christmas.
Rewe and Kaufland are pressing ahead with the roll-out of their new store concepts. While Rewe Group is in a good position for the start of it next year, Schwarz Group’s superstore and big box concept Kaufland is reportedly struggling with temporary losses.
German Rewe Group has decided to discontinue its organic food banner Temma, Lebensmittel Zeitung reports. In January, seven of the nine stores will be closed. Christiane Speck, who built up the format at Rewe Group, will take over the remaining two stores, located in Cologne.
Elke Wilgmann has been appointed as a new member of the management board of Billa, Rewe Group’s supermarket division in Austria, effective February 2018. Wilgmann will be responsible for Marketing, Internal Communications, Digital & Innovations and Analytics & CRM.
LZ Retailytics’ team of senior analysts is bringing our analysis platform to life but their knowledge and experience extend well beyond that. They specialise in new store formats, e-commerce, private label, hard discount and more. From time to time they share their viewpoint about current topics and trends, backed by robust data from LZ Retailytics.