Denise Klug

Denise Klug

Director of Product

As Director of Product, Denise Klug is the head of LZ Retailytics’ international team of Senior Retail Analysts. In addition to that, she works closely with our IT developers as a Product Owner. Denise is also an expert in private label trends and delivers customised advisory projects. She speaks regularly at various international retail conferences, at internal customer events and is a frequent international media commentator on grocery and health & beauty retail issues.

Denise has analysed European retail markets with a special focus on private label trends for almost ten years. Prior to her current position, she worked as a Senior Retail Analyst and Senior Sales & Usability Manager at LZ Retailytics. Before joining dfv media group, was head of the Modern Grocery Distribution team in Planet Retail’s Frankfurt office and oversaw and created the private label content plan for this company. 

Denise worked as a freelance journalist, holds a BA in Cognitive Linguistics and is a certified foreign language correspondence clerk.