Lisa Byfield-Green is Senior Retail Analyst Online and Digital with LZ Retailytics. As part of the international analyst team, Lisa specialises in the European e-commerce, the British and Irish retail markets.
Prior to joining LZ Retailytics, Lisa worked for the British Institute of Grocery Distribution (IGD) as senior analyst for online and digital, leading all research and analysis into the online channel. She was additionally responsible for organising and co-chairing IGD’s two-day Online and Digital Summit and regularly presented briefings, courses and facilitated workshops both in the UK and internationally.
Before IGD, Lisa worked as senior e-commerce analyst for London-based analyst group Planet Retail. She has analysed the retail industry for more than 15 years and built valued and strong connections with both retailers and manufacturers.
Lisa has a BA (Hons) degree in Modern Languages from the University of Bath.