Matthias Queck, Research Director, LZ Retailytics

Matthias Queck

Research Director

Matthias Queck is not only Research Director with LZ Retailytics but also the leading discounter expert in Europe.

In his early twenties, he has already started being fascinated by the strategies of Aldi and Lidl reporting about them on his own private blog. Since then, he pursued his passion for the no-frills concept as Research Director at Planet Retail (now Edge by Ascential) and editor of Lebensmittel Zeitung.

Matthias is a popular and regularly quoted interview partner of various international media.