Sarah Coleman

Sarah Coleman

Senior Retail Analyst

Sarah Coleman is a senior retail analyst at LZ Retailytics. As part of the international analyst team, Sarah specialises in the UK grocery retail market as well as the convenience sector.  

Prior to joining LZ Retailytics, Sarah worked for the British Institute of Grocery Distribution (IGD) as Senior Retail Analyst for multichannel, and latterly focused on delivering customised presentations to IGD’s diverse client base. For a time, Sarah covered the UK convenience channel, including the delivery of IGD’s annual Convenience Summit and regular one-day workshops imbedding those new to the channel. 

Before IGD, Sarah spent many years at insight provider Kantar Retail as an Account Director, managing both retail and manufacturing clients, often working as an extension of their insight teams. This was a natural fit having worked in various insight roles at Unilever earlier in her career. 

Sarah has worked for nearly 20 years in the FMCG industry since obtaining her degree, a BSc (Hons) in Hotel & Catering Management from the University of Surrey.