Wider ranges are designed to reignite sales growth at Aldi. But they also bring higher complexity and costs. More space is needed, as are more store employees. Aldi Nord in Germany has already halted new listings.
The discounters are growing – not only in sales and product range, but also in store size. Extending stores has become crucial to grow sales at discounters -- much of the future sales gains will be driven by larger outlets.
Discounters are mutating into supermarkets, adding brands, freshness and service. Will Lidl and Aldi sacrifice their success model for quick sales gains? Or is “supermarketisation” the next step towards international leadership?
Rewe is trying to make grocery e-commerce palatable to its independent shopkeepers. Owners of Rewe supermarkets will be offered financial incentives for offering click & collect options in their stores or co-operation with the centralised home delivery service.
Edeka is ready to start the joint enterprise it has formed with Budnikowsky to enter the drugstore market, Lebensmittel Zeitung has learned. However, both will expand and operate separately, despite their common banner name, Budni.
Lidl in France expects sales to show a double-digit rise in its financial year 2017/2018. It continues to focus on families as a target group. Half of its store network in the country still needs to be refurbished, according to top manager Michel Biero.
Lidl has inaugurated an upgrade to its Italian store concept. A new outlet in Via Pietro Giordani in Milan represents an architecturally elaborate, metropolitan store concept as it is located in a formerly abandoned enterprise zone.
Lidl is establishing an IT centre of excellence in Romania. As part of its Lidl Digital arm, the hub in Bucharest is to provide e-commerce and management solutions for the digital platforms of the Schwarz Group-owned discount banner in around 30 countries.
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