How much of a threat is Dutch Jumbo’s market entry for established players in Belgium? With an ELDP-strategy and an attractive store layout, Jumbo’s hypermarket concept could shake up the Belgian market.
Today, the Dutch retailer Jumbo has opened a second outlet under its new store format banner Jumbo City, at the train station in Eindhoven, in the south of the Netherlands. The 133 sq m store focuses on food-to-go and particularly promotes healthy food.
The Dutch number two is reportedly planning to enter its second market, Belgium, Retail Detail revealed confirming rumours circulating in the market. According to the Belgian newspaper, the retailer has appointed real estate experts to find suitable locations in Belgium.
Dutch retailer Jumbo plans to open 100 of its new format Foodmarkt City stores in the coming years, reports Dutch magazine Distrifood. Jumbo’s CEO Fritz van Eerd asked at a real estate exhibition for proposals for suitable locations.
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