The discounters are growing – not only in sales and product range, but also in store size. Extending stores has become crucial to grow sales at discounters -- much of the future sales gains will be driven by larger outlets.
In Norway, Europe’s discount-densest country, entry-price stores will continue to outgrow other grocery formats, LZ Retailytics forecasts show. Already claiming over half of total grocery turnover, the discount channel is expected to achieve double-digit growth between now and 2022.
Norgesgruppen’s Kiwi discount chain continued to be its star performer in 2016 and will be the main expansion banner going forward. This was disclosed in the Norwegian grocery leader’s annual report for 2016, which also showed an overall turnover increase of 5.17% to NOK76.22bn (EUR8.20bn). EBITDA amounted to NOK4.85bn (EUR522mn).
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